Communicative Functions of Tourism and Their Role in Intercultural Interaction of the West and East

Today, in the dynamically developing world, the idea of intercultural dialogue between the West and the East is being actualized. The connection of the West and the East as a process of intercultural interaction appeared in the first millennia of our era. This connection can be traced by the example of the Wakhan branch of the Great Silk Road, which ran through the territory of the modern Gorno-Badakhshan autonomous region of Tajikistan, where monuments of Saki tribes, religious buildings of Zoroastrianism, Buddhism, Ismaili and Pamiri languages are preservedgenetic affinity with the Indo-European parent language.interest in
another culture is caused by the cognitive need in other cultural worlds and the development on their basis of a new image of the world. The concepts of "tourism" and "communication" are etymologically related. To clarify this relationship allows the appeal to the analysis of information and communication systems Yu.M. Lotman. in a communicative interpersonal system, the significant components are “I” - the addressee and “He” - the receiver. in relation to tourism, the addressee is foreign culture; the receiver is a tourist, linking together the space-time coordinates and acting as a kind of means of communication between different peoples and cultures. tourist experience presupposes readiness, loyalty to meeting another culture as a social and semiotic reality. Knowledge of the “Other” (inoculture) allows us to comprehend the uniqueness of our own culture.
Tourism, as a channel for the interdependence of cultures, is an adequate mutual understanding of the participants of the interacting act, belonging to different nations and cultures.